We're thrilled to announce that Giftly has partnered with Lithic for issuer processing!

Giftly is transforming how people and businesses send meaningful gifts by combining personalization with flexibility. Their innovative platform allows gift senders to deliver monetary gifts with personalized messages and suggestions, while giving recipients the freedom to choose exactly how they want to use their gift- whether shopping at favorite stores, dining locally, or booking experiences they love. Serving both consumers and corporate clients, Giftly powers employee rewards, sales incentives, client appreciation, and personal gifting at scale. 

With Lithic's issuer processing platform, Giftly is delivering flexible gifting experiences with virtual and physical prepaid cards for seamless gift redemption, using Authorization Stream Access (ASA) for real-time transaction control and custom fraud prevention logic, advanced Authorization Rules for precise spend management and velocity limits, and digital wallet integration for frictionless payment experiences.

This partnership showcases Lithic's ability to support innovative payment experiences, and reflects the strength of our collaborative bank partner network. Column, which issues Giftly Prepaid Gift cards, works closely with Lithic and powers diverse credit, debit, and prepaid programs for both consumer and commercial applications.

Building the next generation of card programs? Connect with us today!