Marketing & Ad Spend

Optimize every dollar of your media spend

Power performance marketing with virtual cards that deliver real-time spending visibility, precise campaign controls, and seamless reconciliation across platforms.

Stop fraud in its tracks

Marketing fraud costs companies billions annually. Lithic's customizable authorization rules let you set precise spending windows, merchant restrictions, and transaction limits per campaign, so unauthorized charges never make it through.

Simplify multi-platform reconciliation

Tracking spend across Meta, Google, TikTok, and dozens of other platforms creates accounting nightmares. Lithic's enhanced transaction data and real-time webhooks deliver complete visibility, making reconciliation effortless even at scale.

Scale budgets without sacrificing control

High-performing campaigns need budget increases now, not next week. Lithic's API-first platform and integrated agentic workflows let you instantly generate new virtual cards, adjust spending limits, and enable campaign-specific funding without creating security vulnerabilities.

Platform Capabilities

Issue unlimited virtual cards instantly for ad platforms and campaigns. Give marketers real-time budget flexibility with granular spending controls. All with 99.99%+ uptime and sub-100ms authorization times.

Instant Virtual Card Generation

Issue virtual cards instantly for each campaign, platform, or budget owner. Unique card numbers per marketing channel enable precise spend tracking and fraud prevention without delays.

Campaign-Level Spend Controls

Build the controls your marketing team needs with Lithic's Authorization Rules. Set spending limits by time window, merchant category, or total amount per campaign. Test rules in shadow mode against real transactions before going live and push changes instantly.

Real-Time Budget Visibility

Access real-time spend data with rich information for dynamic budget management and attribution analysis. Enable AI agents to respond to and allocate budgets instantly, buying at the right moment to maximize ROI.

Interchange Revenue Monetization

Turn marketing spend into a revenue stream with premium interchange qualification. Lithic's account level management (ALM) and commercial card optimization ensure maximum interchange capture on every ad platform transaction.

Core Features

Multi-Campaign Card Management

Support complex marketing operations with unlimited virtual cards across platforms. Assign unique cards per campaign, client, or budget owner for precise spend segregation and simplified reconciliation.

Comprehensive Fraud Prevention

Integrated 3DS decisioning, merchant category restrictions tailored for ad platforms, real-time fraud alerts, and instant card freezing when campaigns end or suspicious activity is detected.

Dynamic Budget Controls

Adjust spending limits in real-time as campaigns scale or pause. Set time-based spending windows that automatically restrict spend outside campaign dates. Configure approval workflows that match your organizational structure.

Built for developers, loved by business teams

Ready to take control of marketing spend?

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Frequently asked questions

How long does implementation take?
Can we create separate virtual cards for each marketing campaign?
How does Lithic prevent marketing fraud?
What card networks do you support?
Do you support international programs?